![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/a9ef023f-bf79-4154-8886-159cfc72a07c_rw_1920.png?h=4543f124f864ec9d0ce350e0d5b4132e)
Job Title: Chief Commercial Officer
SchoolOnline is a seed funded EdTech SAAS startup offering digital curriculum solutions for parents and schools in English and Maths.
Key Achievements:
Laid the core foundations for a successful Sales and Marketing operation with the following tactics:
• Introduced KPIs for a focused Sales and Marketing team which were achieved in my first 18 months.
• Established essential communication systems between remote working sales operatives to provide essential leadership and support. This included review and reporting structures such as daily stand-ups to identify core targets and weekly strategic reviews to review progress and plan future activities.
• Implemented CRM system to properly record data, and manage lists, marketing activities and sales pipelines.
• Won the confidence and support of Board Directors for Sales and Marketing Strategies as well as reporting progress against KPIs and other performance metrics.
• Used key industry insights to support tech development of the platform, including new features and functionality to broaden the appeal to a wider audience following consultation with key focus groups.
• Established partnerships with blue chip companies such as Tesco and O2 to promote the platform to B2C customers for no charge.
• Introduced KPIs for a focused Sales and Marketing team which were achieved in my first 18 months.
• Established essential communication systems between remote working sales operatives to provide essential leadership and support. This included review and reporting structures such as daily stand-ups to identify core targets and weekly strategic reviews to review progress and plan future activities.
• Implemented CRM system to properly record data, and manage lists, marketing activities and sales pipelines.
• Won the confidence and support of Board Directors for Sales and Marketing Strategies as well as reporting progress against KPIs and other performance metrics.
• Used key industry insights to support tech development of the platform, including new features and functionality to broaden the appeal to a wider audience following consultation with key focus groups.
• Established partnerships with blue chip companies such as Tesco and O2 to promote the platform to B2C customers for no charge.
Highlights:
• Increased monthly B2C revenues by 140% over a 12-month period.
• Grew B2B revenues by 893% between March 2022 and March 2023.
• Increased core B2B customer base by 722% over the same timeframe.
• Frequently exceeded 38% average open rates from cold-email campaigns providing a consistent pipeline of inbound enquiries.
• Grew B2B revenues by 893% between March 2022 and March 2023.
• Increased core B2B customer base by 722% over the same timeframe.
• Frequently exceeded 38% average open rates from cold-email campaigns providing a consistent pipeline of inbound enquiries.
Skills: Conversion Optimization · Customer Acquisition · Communication · Change Management · Business Development Strategy · Sales Operations · Revenue & Profit Growth · Sales Strategy · Customer Relationship Management (CRM) · Board Relations · Business-to-Business (B2B) · Strategic Partnerships · Strategic Planning · Digital Strategy · Marketing Strategy · Digital Transformation · Product Development · Business Development · Sales & Marketing · Online Marketing · Digital Marketing · Marketing Communications · Startup Environments · Social Media · Online Advertising · Project Management · Digital Project Management · Software as a Service (SaaS) · Analytical Skills · Data Analysis · Team Management · Management · Interpersonal Skills · Team Leadership · Storyboarding · Problem Solving
Responsibilities
> Board meetings: Responsible for presenting key progress, findings and research to the board.
> Strategy: Developed Marketing Strategy taking a belt and braces approach to cover a broad spectrum of Marketing approaches, some organic, some paid.
> Reporting: Weekly reporting to ExCo on sales figures, ROI, CPC and other KPIs.
Example Content:
Video Content - within the platform, this was produced with a professional video production agency. Edited and produced promotional material for the website, YouTube channels and live events.
Case Studies - worked with customers and partners to develop social proof through data, testing students before and after the use of the platform to observe results. Produced high-quality flyers highlighting success.
Partnership Campaigns - focusing initially on Tesco, then moving to deals with O2 and NatWest, this was a key contributor to overall revenues providing a consistent monthly income. Worked closely with key contacts to maintain positive relationships, whilst also pushing for better support at each turn.
Paid Advertising Campaigns - primarily delivered through Google Ads, Facebook Ads and LinkedIn Ads, delivered and managed through experienced online ad agencies to deliver strong ROI for B2C products.
Email Campaigns and Incentivisation Programmes - leveraged the large database of contacts nurtured through a variety of touchpoints to send out email newsletters, updates and advertising offers. Managed all through HubSpot integrated with Google Workspace.
Social Media Campaigns - These organic campaigns were part of a brand-building campaign which boosted visibility, especially among young people via TikTok and parents on Facebook.
Branding & Collateral - including brochure design for multiple audiences, flyers and other collateral for posting and live events. Some elements are designed in Adobe Illustrator, others in Canva.
Web Design & Landing Pages - using Elementor in WordPress to produce additional pages, including landing pages.
Trade Shows - a fundamental route to market for the product and an ideal way to get in front of potential customers. Responsible for leading the sales team to develop a 12-month plan for events, producing collateral, merchandise and signage.
Fundraising - worked on a 4-month programme to crowdfund via Seedrs. Responsible for delivering a strategy and key marketing assets during the campaign which raised over £300,000 for the business.
Webinars - delivered Webinars leading and coordinating industry experts and school leaders on topical discussions.
HVCOs - lead the Marketing team to produce High-Value Content Offerings for download through the platform via landing pages as part of email and paid ad campaigns.
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/a9dae8c9-dfe7-49bb-968d-f4616c1d909a_rw_1920.png?h=3904a9793a557d4b418ac93f3f036b0e)
Video Content
Examples of Marketing Videos
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/69cbaec5-46ba-488e-863a-ed2f423cb8fa_rw_1920.png?h=0c51cfdc183f9df172b52ebad33d1c33)
Professional Production Management
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/838d0397-1362-4a90-904e-260d2b2b57a4_rw_1200.png?h=4b4108f2c57eda460cd71497c53ae408)
Case Studies
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/2b2cbcf2-c290-4053-87f2-092cd894e04a_rw_1920.jpg?h=0fed96c61862c902ff4ce180979e9858)
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Partnership Campaigns
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/921e3614-1536-4385-bdbe-2f13455f7681_rw_1200.png?h=6e5b101408d9802a59679173cd09919b)
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Paid Advertising Campaigns
Facebook
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/40c9ca92-90e5-4f28-8f56-5cb4570276e7_rw_1920.png?h=0fe9b8535bdd77775212b5ce1c636ad2)
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/69d7c88b-b25b-416d-9e9d-0f98c6f693e8_rw_1920.png?h=7306693840a3f0a53f1d95a71839a8cd)
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![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/8853b1cc-12d3-436c-844f-0ff1146edb8b_rw_1920.png?h=e61efb5e30011869b1b7a1adfa67db01)
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/80751725-3fe5-44ae-8987-9e3b2115c1e4_rw_1920.png?h=b63174110011277105fc08858d8e98e7)
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/339521e8-7732-4ca6-9f01-6f26b0cafcc6_rw_1920.png?h=fd55d657eba80f13aaeccad5689d4338)
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Email Campaigns
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/b798eb21-0eb9-4bf8-a3cb-2cf3af9cecdf_rw_1920.png?h=0834d8a2bb6c16d808b148129bad490a)
Incentive Programmes
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/e37a31b8-7911-4178-b2e7-9f48e0abd769_rw_1920.png?h=cbcc64450ab4321eb9a7745e2885d708)
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/6a4ae281-6a8d-4a09-a7ec-c125ff99608b_rw_1920.png?h=4652ad804d35c4642d8e573c61196779)
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/8f4fdc00-269b-490b-9925-ff228ae92d61_rw_1920.png?h=b1d1a8a4b845379f409729abe7127545)
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/c5f99aa1-6188-452f-8c24-eecc3a995d8f_rw_1920.png?h=1736710e21cee811d80dfc37db34ee50)
Social Media Campaigns
LinkedIn
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/b699a1d5-2b39-4d57-b596-240a0804f091_rw_1200.png?h=e8dac1dbd55b8727d8105b7cf05e0621)
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/8bc251a0-9bb1-46ae-8e97-f25fc388b043_rw_1200.png?h=756224a4ad1a43aaf0bb1bf6e37c254e)
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![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/ef0f70fa-2e24-481f-98ca-9022d2f2fdc5_rw_1200.png?h=11e18ba02f927fb5bcf32d3721b8d232)
TikTok
Branding & Collateral
Brochures
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/56726c5d-7e72-4225-a505-5e916bb763ff_rw_1920.png?h=6be9101709c3e5439ccfb6c7df0bcc66)
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/69632f9c-4411-4fc5-a581-1c8369c2ea18_rw_1920.jpg?h=dd1edb659b0271799301f903a46972a3)
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/89b12262-7765-47b2-afbc-cefc7c2f3290_rw_600.png?h=e1ebc093c5adda103133c132d822fc72)
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Snail Mail Collateral
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/a277aba8-eaf9-441a-9468-d3d791e60e8a_rw_1200.png?h=5e546251d230a596bc7be7687f0f24a3)
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Web Design & Landing Pages
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/d4bcd84b-2a3c-4666-8744-e8eb8173c61e_rw_1200.png?h=fb6a350b6964675d2f2240ac701bf999)
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Trade Shows
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/b47b5756-1c47-44e6-9bac-6601c9e22153_rw_1200.png?h=0d7a1d333c5a47ff2b5ca7df366a6c0a)
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/b3b8a356-aebb-4321-a31b-8ae885535726_rw_1200.png?h=700798ae4430eb72c2193becc306ad28)
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/1726a2e3-92d4-49bb-8508-bb8baac69073_rw_1200.png?h=85170316289a73b33f06e1ba916e143f)
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/46132cb7-7d2c-4c37-98db-638a33d202ab_rw_1200.png?h=666598b71a4a707e173e1ccbbdc2ac11)
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/ec545fa8-db3c-411f-aec8-15e1d206b01a_rw_1200.png?h=a022ceec46e3b2339959ee83662fc4d9)
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/94ed456e-d40e-452d-a2f4-cdb5a0449492_rw_1200.jpeg?h=8d7f5bc643963ce955b339a3b8eef2f1)
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/dfc0d000-eda8-4958-96aa-be0cbdde26fe_rw_1920.jpeg?h=f1aac62a0baffb20cd08ed6b642a57d0)
Seed Fundraising
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/4a00de7f-07f3-413e-b23d-4ed63dc5fa12_rw_1920.png?h=9c4776eb5c93b032ea387088c585b56a)
Webinars
High-Value Content Offerings
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/98a46a3e-29dc-4596-a6df-75791244acb9_rw_1200.png?h=b805bc172acaaa7dfe3fe199eef3671c)
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/02c81d8a-04ba-4988-a5ea-9ffb32d5e1c3_rw_1200.png?h=8b5e758cd247f6789e9d8c76c51adb39)
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/e4a3b5ce-9832-4639-8d66-32a41e8d82ee_rw_1200.png?h=02e7a182393a716fbb603ce5ed3dd874)
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/95203277-e779-497b-a9f8-ba00068c45bb_rw_1200.png?h=be1a71df4ee2f4cb2291fd8467b80343)
Award Recognition & Testimonials
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/d7f7442d-0af2-46d9-9d68-782088ed09ef_rw_1920.png?h=1e7fe49bb47b38c8b5174e1fc9a3d1ce)
![](https://cdn.myportfolio.com/256033e9-90fd-4ebf-a27c-9a6f9719fa27/eeec33a3-b865-44ed-8bd7-11978deaf57b_rw_1920.png?h=195dc3d23d7dd9ddee7a7ab8cfba0e92)